Author: markw

If you have a business, one of the most critical factors you should consider is the managing customer reviews. Reviews can make or break your business and serve as social proof of how your business is doing. Keeping up with online reviews manually can be a headache, necessitating review automation. This process relies on software … Continue reading “Benefits of Automating Customer Review Collection”

An Intro to TripAdvisor for your business TripAdvisor came into existence in the year 2000, the month of February. It started doing business in a very small office which was located above a plaza shop that goes by the name Kosta’s in Needham, Massachusetts.    TripAdvisor was never only about reviews. Initially, the aim of … Continue reading “An Intro to TripAdvisor for Your Business”

Handling Reviews for Your Mobile Apps User reviews can make or break a mobile app. Around 90%of American consumers read reviews before deciding on a purchase, with nearly 68%factoring reviews into their purchasing decisions. A whopping 83% of users also discover new mobile apps each month through online reviews, with at least 7% needing to … Continue reading “Handling Reviews for Your Mobile Apps”

Different Ways of Measuring Customer Satisfaction Customer satisfaction is the number one goal for any business that wants to grow. Lots of companies are investing in tools and personnel to make sure they get this right. Without proper feedback or a way to measure the levels of customer satisfaction, no business could tell the areas … Continue reading “Different Ways of Measuring Customer Satisfaction”

How To Handle Negative Feedback Negative feedback is inevitable. Even if you primarily receive positive reviews, a single unsatisfied customer can leave scathing comments. This can be frustrating, but it doesn’t need to be devastating. Preventing negative feedback from hurting your business should be your top priority. Strategy and proper management of these situations are … Continue reading “How To Handle Negative Feedback”

An Introduction to Rich Snippets What are rich snippets? Usually, when you search for something on Google, you’ll get a list of standard results. You’ll see the title of the page, the URL, and a short description of the page. These are called Google snippets. A rich snippet is an enhanced version of these search … Continue reading “An Introduction to Rich Snippets”

Differences Between Reviews on Facebook Pages and Google Business      Introduction to Public Review Platforms When it comes to running your business, nothing sells as well as a personal recommendation from a real customer. We all understand the value of getting those reviews, but where do you concentrate your efforts? Two of the best options are … Continue reading “Differences Between Reviews on Facebook Pages and Google Business”

How To Ask Your Customers For Reviews Excellent customer reviews can give potential customers the confidence to trade with you. Statistics show that 79% of shoppers read reviews to make sure a product or service is the best quality. 61% do so to make sure a product or service is useful, and 53% read reviews … Continue reading “How To Ask Your Customers For Reviews”

Beginners Guide to Google Business Listings Google business listings are a powerful way to get your business in front of people near you. Instead of listing locations on a map like Google Maps, Google My Business is an aggregator of business websites in a locality. If you know how to use this tool, you can … Continue reading “Beginners Guide to Google Business Listings”

The Importance of Reviews for Local SEO Running a business means juggling a whole host of essential tasks, including ensuring your product or service is the best it can be, keeping customers happy and, of course, making sure that your customers can find you easily online.  Getting to grips with local SEO is an integral … Continue reading “The Importance of Reviews for Local SEO”